Reaching Pune home buyers
with clearer property campaigns.
How Pulsefy supported Prelaunch Props with performance marketing and campaign graphics to address a shortage of quality residential property leads.
More relevant enquiries
from real home buyers.
Prelaunch Props works with residential properties in Pune and targets prospective home buyers. The main marketing challenge was a lack of sufficiently qualified leads.
The campaign needed to create demand across search and social while giving each property a clear, credible visual presentation.
Connected execution.
One growth objective.
Pulsefy combined intent-led media with consistent campaign creative across the two principal paid acquisition channels.
Meta advertising
Social campaigns designed to introduce relevant residential opportunities and capture buyer enquiries.
Google advertising
Search-led campaigns intended to reach prospects actively researching residential property.
Campaign graphics
Property-focused creative supporting clearer communication and a more consistent campaign presence.
Commercial context.
Campaign claims separated.
Prelaunch Props reports ₹2.5 crore in net profit. The engagement is currently paused for an official management-led restructuring of the business model.
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