Prelaunch Props · Residential property · Pune

Reaching Pune home buyers
with clearer property campaigns.

How Pulsefy supported Prelaunch Props with performance marketing and campaign graphics to address a shortage of quality residential property leads.

PunePrimary property market
2Paid media channels
Meta + GoogleCampaign platforms
PausedDuring business restructuring
The engagement is currently paused following an internal management decision while Prelaunch Props restructures its business model.
The challenge

More relevant enquiries
from real home buyers.

Prelaunch Props works with residential properties in Pune and targets prospective home buyers. The main marketing challenge was a lack of sufficiently qualified leads.

The campaign needed to create demand across search and social while giving each property a clear, credible visual presentation.

What Pulsefy is delivering

Connected execution.
One growth objective.

Pulsefy combined intent-led media with consistent campaign creative across the two principal paid acquisition channels.

01

Meta advertising

Social campaigns designed to introduce relevant residential opportunities and capture buyer enquiries.

02

Google advertising

Search-led campaigns intended to reach prospects actively researching residential property.

03

Campaign graphics

Property-focused creative supporting clearer communication and a more consistent campaign presence.

Commercial context

Commercial context.
Campaign claims separated.

₹2.5 croreclient-reported net profit

Prelaunch Props reports ₹2.5 crore in net profit. The engagement is currently paused for an official management-led restructuring of the business model.

How to read this figureThe net-profit figure is client-reported, has not been independently audited and is not presented as profit attributable solely to Pulsefy’s campaigns. No lead-count or CPL data was supplied.
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