01

Configure the clinic Business Profile correctly

Choose the most accurate primary category, add relevant secondary categories and use the real clinic name without keyword additions. Set the address, map pin, phone, hours and appointment URL consistently.

Practitioners and departments may qualify for separate profiles in some circumstances. Follow platform rules and avoid creating duplicates that compete or confuse patients.

  • Correct categories and business name
  • Accurate pin, hours and contact details
  • Appropriate practitioner profile structure
02

Build location relevance beyond the profile

Create a useful clinic location page with services, practitioners, access details and appointment options. Keep name, address and phone consistent across trusted healthcare and local listings.

Local content should answer real access and service questions. Repeating the suburb name throughout a thin page does not establish relevance.

  • Substantive location page
  • Consistent citations and directories
  • Service–doctor–location connections
03

Develop a responsible review process

Invite genuine feedback without incentives, pressure or review gating. Make the request part of a consistent post-visit process that respects patient choice.

Respond professionally and avoid confirming that a reviewer received care. Escalate safety or service issues through private channels.

  • Neutral review invitations
  • Privacy-aware responses
  • No fabricated or selectively gated reviews
04

Maintain and measure Maps performance

Monitor profile edits, closures, hours, calls, directions and appointment clicks. Review the search themes bringing people to the profile and whether they match clinic services.

Maps visibility changes with relevance, distance and prominence; no optimisation can guarantee a fixed local-pack position.

  • Profile accuracy checks
  • Relevant calls and direction requests
  • Service-level discovery patterns
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