Start with speciality and consultation intent
Build keyword groups around consultations and services the doctor actually provides. Separate practitioner-name searches, speciality searches and location-qualified demand so messages and budgets remain interpretable.
Avoid bidding indiscriminately on symptoms, emergencies or unrelated informational queries. Search-term review and negative keywords are essential.
- Speciality and service relevance
- Location and appointment context
- Negative-keyword governance
Write accurate ads without overpromising
Ads should identify the practitioner or clinic, speciality, location and practical next step. Avoid guaranteed outcomes, sensational language and unsupported best-in-market claims.
Extensions can help people call, find the location or reach the relevant service page, but all information must stay consistent with the website and Business Profile.
- Clear practitioner and clinic identity
- Responsible service communication
- Accurate location and scheduling assets
Send each campaign to a relevant patient page
The landing page should explain the service, clinician credentials, location, appointment expectations and who may find the consultation relevant. It should also provide emergency or alternative guidance where necessary.
Make calls and forms accessible on mobile and disclose how submitted information will be used. Do not request unnecessary health details in an advertising lead form.
- Service-matched information
- Accessible appointment actions
- Privacy-aware forms and consent
Measure appointments without exposing health data
Track calls, forms and booking confirmations using privacy-conscious configurations. Do not pass diagnoses, symptoms or sensitive page details to ad platforms.
Review booked appointments and operational capacity alongside CPC and conversion rate so budget follows useful demand.
- Relevant appointment actions
- Booked consultation rate
- Privacy-safe campaign learning
Connect this guide to a responsible patient-growth plan.
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