Structure campaigns around products and applications
Separate product categories, part numbers, processes and application searches so ads and landing pages can address the exact need. Broad industrial terms often mix buyers with students, jobs and consumer research.
Use match types deliberately and review search terms frequently, especially when technical abbreviations have multiple meanings.
- Product and specification groups
- Application and industry groups
- Controlled match types
Filter irrelevant industrial traffic
Build negative-keyword lists for jobs, courses, definitions, free resources, repairs, consumer quantities and unsupported regions. Keep shared exclusions under review so they do not block a valid technical term.
Apply geographic settings according to supply capability, distributor coverage and export priorities rather than targeting every available market.
- Research and employment exclusions
- Quantity and market fit
- Territory and language controls
Use landing pages that support evaluation
Send each ad group to the closest product or application page with specifications, standards, proof and an appropriate RFQ path. A generic company homepage weakens relevance and forces buyers to search again.
Make phone, email and RFQ actions visible while retaining enough technical information for self-qualification.
- Message-matched product pages
- Technical evidence and downloads
- Usable RFQ and contact actions
Optimise for qualified opportunities
Import or review sales-qualified outcomes where implementation and consent permit. Do not let the platform learn only from any form submission.
Compare search terms and campaigns through relevant RFQs, target accounts, quotations and pipeline—not CPC alone.
- Relevant RFQ cost
- Sales acceptance rate
- Opportunity and pipeline progression
Connect this topic to the wider growth system.
Continue with the relevant industry context or explore the Pulsefy capability most closely connected to this question.
