01

Map clinic services to relevant Pune searches

Organise campaigns around services the clinic can provide, supported locations and actual appointment capacity. Separate speciality, treatment and clinic-name searches so language and bidding remain relevant.

Exclude jobs, courses, free advice and services the clinic does not offer. Emergency searches may require clear alternative guidance rather than a marketing enquiry form.

  • Speciality and service groups
  • Clinic catchment and travel reality
  • Search-term exclusions
02

Write responsible, useful advertisements

State the clinic, service, Pune location and appointment action accurately. Avoid guaranteed outcomes, fear-led claims and unsupported comparisons.

Use call and location assets only when hours and routing are correct. An advertisement that promises immediate access should not lead to an unavailable phone line.

  • Accurate service language
  • Clear location and hours
  • Appropriate call and booking actions
03

Match each campaign to the right patient page

Send searchers to a page explaining the service, practitioners, location, practical appointment expectations and relevant next step. Generic homepages make patients search again for essential information.

Keep mobile forms short and privacy-conscious. Do not request detailed health histories through advertising lead forms.

  • Service-specific landing pages
  • Practitioner and trust evidence
  • Accessible calls, forms and booking
04

Measure bookings without exposing health data

Track relevant calls and appointment requests, then review booked visits and capacity in aggregated reporting. Avoid sending symptoms, diagnoses or sensitive URL details to advertising platforms.

Campaign reviews should include missed calls, unavailable slots and irrelevant enquiries because operational friction affects the result attributed to advertising.

  • Relevant appointment actions
  • Booked appointment rate
  • Privacy-safe service demand
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