Separate interior design search intent
Group residential, commercial, renovation and location-qualified searches according to services the studio wants to sell. Exclude jobs, courses, software, DIY and product-only queries.
Use project scope and geography to decide where bidding is viable. High search volume does not guarantee fit with the studio’s budget or style.
- Residential and commercial groups
- Service and location combinations
- Jobs, courses and DIY exclusions
Write ads that set project expectations
Communicate the studio, service, location and consultation action clearly. Avoid price promises or “best designer” claims that cannot be supported.
Use portfolio or image assets where available and relevant, but make the message understandable without relying only on visual appeal.
- Clear service and location
- Supportable differentiation
- Consultation-focused action
Match searches to portfolio-led pages
Send each campaign to a page with relevant projects, service process, location coverage and project-fit context. Generic galleries make prospective clients infer too much.
The enquiry path can ask property type, location, scope and timeline while explaining what happens after contact.
- Relevant project evidence
- Service and process clarity
- Project-fit consultation form
Optimise around suitable consultations
Track calls and forms, then review whether enquiries match geography, project type, scope and budget. A lower CPL is not valuable if the studio rejects most projects.
Connect campaign terms and landing pages with consultation and proposal progression to identify where better context is needed.
- Suitable enquiry rate
- Consultation progression
- Proposal and project-fit learning
Connect this topic to the wider growth system.
Continue with the relevant industry context or explore the Pulsefy capability most closely connected to this question.
